TIME FOR SUSTAINABLE

Written By- Nikita Rajani

[Guided By- Ms. Neeyati Pathak and Ms. Monika Malik]

Indian ethnic wear is one of the most elegant cloth that people love to wear. Today many designers blend traditional and modern designs and bring out the Indian aesthetic. The rich natural resources of India for making and decorating textiles are extraordinary. Due to various geographical regions and climate changes, we have a great range of plant fibers and natural dyes for the cultivation, weaving, dying, printing and embroiderers making. Over centuries, most regions developed specialties based on local resources, such as the golden silks of Assam, the fine cottons of Bengal, or the red dyes of south-east India. Craftspeople of India use amazing skill-set to process raw materials and produce different variety of dyes, weaves, prints and embroideries regionally.

In the last few years, we have been talking about “Sustainable Fashion” but what is it actually? Sustainable fashion is a process of change in fashion and fashion system leading towards eco-friendly fashion(eco-fashion).

We all have become advance – especially in fashion. This is the generation of technology and with the use of technology we do shopping online. Selecting the products and just in single click we have our desired product. But moving with technologies do not give the power to exploit the environment. Today everybody will agree to the fact that fast fashion have reached to such a point that we can not help but fall for it.  Due to so much exploitation of environment and resources now sustainable fashion has become a movement for Eco-fashion system.

REUSE

Knowingly or unknowingly, India have always been conscious about sustainable fashion. We have been using and passing the clothes to generation to generation. For instance, our grandmother passed her traditional saree to our mother and in similar manner our mother has passed the same saree to us. We easily get attached to the traditional clothes and with passing those traditional clothes, values are also been passed. So, reuse of clothes has emotional values and is a sustainable fashion.

UP-CYCLE

Today everybody has their own way of style and fashion. Over the years we have noticed how people recreate their old stuff by upcycling them. Like- making lehenga and choli or kurta from old sarees. Upcycle is method of bringing up the sustainable balance in your wardrobe collection. Upcycling not only good for environment but also allow us to be more creative with old products. Upcycle benefits to low production cost and of course saves our natural resources, thus it is a way to create a balance in the eco system.

KANTHA

Kantha is a type of embroidery originated from Bengal state, also known as Nakashi. Earlier, kantha was used to make quilts and blanket in rural areas of Bengal. Layers of layer of old sarees were stitched to make quilt and blanket and running stitch was used at the edge of the design. Later the running stitch was used with motifs like birds, flowers, shapes, animals. Then the kantha embroidery were spotted on sarees also which now has become a type of style in this vast fashion world. So, it was way before today that old craftsmen of India have used sustainable fashion to create quilt blanket.

TRADITIONAL DYING TECHNIQUE

We are familiar with Indian traditional techniques of dying and printing such as- Kalamkari, Block printing, Bandhani, Bagru, Dabu and many more. Old craftsmen of India have always been a step a when it comes to sustainable fashion because these traditional techniques use dyes extracted from nature like vegetable, flower, turmeric, indigo, etc. Using organic dyes and resources and creating organic clothes and products is again comes under sustainable fashion.

Sustainable fashion does not only limit to fashion but also to create a sustainable and fair system in fashion with the labor exploitation. For example-For ages our weaving, dyeing embroidery industries have been run by families, passing on the skills and techniques from generation to generation. Thus, there was no exploitation, no unfair wage practices that comes under ethical and fair-trade fashion which is a sustainable fashion.

India being so active in creating and producing sustainable products its true that we ourselves have lost the track of it because of technology, polyester and western fashion. No doubt, we have been adapting western culture and style in fashion, forgetting our past tradition. Now, western people have realized the need of sustainable fashion system and again we are following them for this and getting back to our route of traditional and sustainable fashion.

I hope this blog was encouraging enough for being sustainable.

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MACRO TREND- AN IMPACTFUL SHIFT

Written by- Nikita Rajani

[Guided by- Ms. Neeyati Pathak and Ms. Monika Malik]

Trend is a peak point of any activity or object which becomes popular among people or even worldwide. One of the reasons any trend is accepted by people so easily and quick is because trend is made and spread by the people only. Anything that attains popularity at specific point of time is considered as Trend. Today all of us are on social media and being regularly active on social media making anything so popular and calling that as “Trend”. For instance, making reels on Instagram is a trend. While using twitter also first we see what is trending on number 1(#trending). So, having said that people only create trend and likewise it is spreading and gaining popularity by people.

Now talking about Fashion trend, many people confuse trend with fashion. Trend can be anything like a debatable topic can be a trend, using any phrase can become a trend, new gadget in the market can become trendy. Fashion signifies the popular style, dress, accessories and even personality. Fashion keeps on changing with season and environment and so the fashion stuff becomes trend so easily but these two words trend and fashion have two different meanings. Fashion and trend are the major topics nowadays and so both are used interchangeably. Fashion trend is the popular and trendy aspects of fashion and its industry, like Power Suit in 80’s or color of the season and so on.

 There are mainly 4 types of trend- Macro trend, Micro trend, Mega trend and Fad. Some trends become popular for 3-5 years, some trends go away within a year or even a month, some trend go and come back after few years. But there is trend that became a trend and change the society and sociology aspects called as Macro trend.

Macro trends are slow paced trends but had a great impact on large population and society also known as global trend. Macro trends are important because they are managed by global power which have great impact on all of us – the ways of economical force changing globally, population changes over generations, environmental pressures, and much more. Macro trend are slow paced because we all know introducing any new change in the society due to the need and betterment of the people. Let’s look at some of the examples of macro-trend.

The two main examples of macro trend that we witness today are- Denim and Social media.

Denim: Denim was basically introduced for labors because of its sturdiness. Since all the men were on the war during World War 2, so women were the one who were working for their livelihood and so they started wearing denims and gave up on the regular long dresses. It was time of freedom to wear the comfortable and light dress for women.

Since 1950 till the date denim is such a fabric that is never out of fashion and is the fabric that is worn by all the classes- be it elite group or upper class or even lower-class people everyone is wearing denim. Denim popular for everyday casual-wear and also styled up for party.

With changing technology, denim had changed with the demand and technology. Like- when the skinny and body-hugging dress were on demand, denim introduced as skinny jeans. Not only denim was used as bottom but also worn as top & skirts, denim is available in so many different variety and styles.

 Now people are so obsessed with denim that maternity denim dress are also popular in market. Hence, denim has come long way with creating a huge impact on society and even on fashion world.

Social media: Today each one of us are on some social media. People are connecting with each other being on different places through social media like Facebook, Twitter, Snapchat, Instagram and so many.

The main purpose of social media was to connect the people but now this have become new world altogether. Now social media is a platform for business also, people are making a good amount of money through social media.

People are showing their talent and are actually getting reorganization. Not only this, social media is now used as a medium to spread awareness and give messages. As said before, social media is another world where we spend more than half of our time scrolling feeds, doing business, showcasing talent, learning new stuff. Today we are the witness of the pandemic that hit last year. Not only economically we were disturbed but our education system was also unstable but thanks to social media platforms that all the students were getting their education through online classes.

Some other examples of macro trend:

E-commerce:

Technology:

Sustainability:

Macro trend are the here to shape the market to benefit the society. No one can predict the future but future can be invented as per the need for change that is why macro trend has huge impact on the people across the world. The next major macro trend we can observe is the Sustainability, which is coming up slowly and steadily.

Hope this blog was informative and enjoyable read for you all.

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TREND : FADS

Written By- Namrata Jaiswal

Guided By- Ms. Neeyati Pathak and Ms. Monika Malik

Fads are activities or objects that are popular with a group of people over a short period of time. We can also say that fads are crazes because they are often seen as sudden, quick-spreading, and short-lived.

Fads may be anything like diets, clothing, hairstyles, music, dance, toys, and many more. As consumers, we identify whether a fashion trend is acceptable or not.

For example If you wear a new outfit or accessory and it gains popularity then you may consider it fashionable. Likewise fads become fashionable but only for short period of time.

Let’s see Some examples of fads:

PARACHUTE PANTS:

Parachute pants were one of the biggest fad examples. Peoples went crazy when parachute pants became so trendy but it did not leave for so long and does it become fad.

CROCS:

Crocs were becoming very popular among teens, kids and also among adults. The main reason behind the crocs became very popular that they are light weight, comfortable and also available in so many different colors which is attracting lot of youths. But due to lack of verity of design and style eventually crocs was also considered as fad after some time.

DALGONA COFFEE:

Making Dalgona Coffee during lockdown was a trend worldwide and it went viral on social media like tiktok and Instagram within days for a small period of time, which is why it will considered as FAD.

SHOE FLIP FASHION:

Shoe flip fashion was one of the most fun fashion trends on the Instagram. Everyone aced it and it was so entertaining to watch. With the flip of a shoe, we saw amazing talent not only in models but everyone flaunted with their unique sense of fashion. After few days it became a fad.

LIVE STREAM AT SOCIAL MEDIA:

Make-up artists, celebrities, musicians and other utilized this time under lockdown with live sessions. Celebrities held live streams where they would invite their fans for casual discussion. As the lockdown was over, trend of live session decreased.

As a consumer we determine whether a style is accepted or not. Other fads example from past are platform shoes, leather pants and paper dresses.

So you can see there isn’t a group of designers who decide what will be fashionable or trend. We are the one who decide what will or will not be accepted.  

So we are keeping our eyes open for next fad to rule the internet anytime.

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LIFE OF A MICRO TREND

Written By- Annu Taneja

Guided By- Ms. Neeyati Pathak and Ms. Monika Malik

What are Trends?

When a certain thing creates a “buzz” and is followed amongst the masses it is considered as a Trend. For example: Buying an iPhone is a trend for today’s generation. Trend is never fixed to a specific category and is flexible.

For example: After Priyanka Chopra Jonas wore a 23-meter veil for her wedding, wearing a long trail became a trend.

A trend is nothing but a general direction in which something is developing or changing. In this world of social media is something is in trend it is the matter of many posts.

Trends are basically of 4 kinds, Fads, Micro Trends, Macro trends and Mega Trends, all of them have a different lasting time.

Micro Trends

Micro trends are also known as ‘Market Trends’ because it is decided by the market. An micro trend usually has a life of 3-5 years. These trends are extremely active, diverse and appears one after the other very quickly. Micro trend is nothing but a growing group of people who share an intense choice towards a particular thing.

Examples of Micro Trends

Socks/fishnets with high heel sandals:- wearing socks/fishnets with high heel sandals was a huge trend look which took place at the end of 2018 and is still very much alive.

Facebook:- Facebook is a social- media platform which earlier was a niche service used only by a group of students, but it ended up being a major driver to the whole social-media movement.

Corset belts/ Waist corset:- Wearing broad corset belts was a huge trend led by the celebrities and influencers of the Instagram which created the buzz amongst the masses.

Huge Sleeves:- Recently playing around with the sleeves have become a trend. Bigger is better..!!

We live in a world full of trends and consciously or subconsciously we do fall for them, In fact we are the ones who create them by following them.

Hope now you are ready to be TRENDY…!!!

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