LIFE OF A MICRO TREND

Written By- Annu Taneja

Guided By- Ms. Neeyati Pathak and Ms. Monika Malik

What are Trends?

When a certain thing creates a “buzz” and is followed amongst the masses it is considered as a Trend. For example: Buying an iPhone is a trend for today’s generation. Trend is never fixed to a specific category and is flexible.

For example: After Priyanka Chopra Jonas wore a 23-meter veil for her wedding, wearing a long trail became a trend.

A trend is nothing but a general direction in which something is developing or changing. In this world of social media is something is in trend it is the matter of many posts.

Trends are basically of 4 kinds, Fads, Micro Trends, Macro trends and Mega Trends, all of them have a different lasting time.

Micro Trends

Micro trends are also known as ‘Market Trends’ because it is decided by the market. An micro trend usually has a life of 3-5 years. These trends are extremely active, diverse and appears one after the other very quickly. Micro trend is nothing but a growing group of people who share an intense choice towards a particular thing.

Examples of Micro Trends

Socks/fishnets with high heel sandals:- wearing socks/fishnets with high heel sandals was a huge trend look which took place at the end of 2018 and is still very much alive.

Facebook:- Facebook is a social- media platform which earlier was a niche service used only by a group of students, but it ended up being a major driver to the whole social-media movement.

Corset belts/ Waist corset:- Wearing broad corset belts was a huge trend led by the celebrities and influencers of the Instagram which created the buzz amongst the masses.

Huge Sleeves:- Recently playing around with the sleeves have become a trend. Bigger is better..!!

We live in a world full of trends and consciously or subconsciously we do fall for them, In fact we are the ones who create them by following them.

Hope now you are ready to be TRENDY…!!!

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4 thoughts on “LIFE OF A MICRO TREND

  1. Precise and clear. Enjoyed reading the article. Especially the end where it says we create the trend by following it! Hope to read more from Annu!

    Like

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