EXPERIENCING THE MASS PRODUCTION

Written By- Namrata Jaiswal

Guided By- Ms Monika Malik

As a budding pattern maker, it was a great opportunity when my college took us to visit Zebra Fashion Pvt. Ltd., a manufacturing production house based in Rau, Indore, India. The company is mainly involved in manufacturing wearing apparels for brands like AND by Anita Dongre, Fab India and many more.

A visit to Zebra Fashion Pvt. Ltd.

When we reached there, we started with Fabric Section, where all the fabrics are assembled, but I was desperately waiting to see and learn more about how pattern making is done at such a big level. As soon as we entered the Pattern Making section, the first thing which I saw was how they organised patterns of different sizes on different racks. everything was so fascinating..!!

A visit to Zebra Fashion Pvt. Ltd.

Pattern maker and Pattern Cutter are two different people. The job of a Pattern Maker is to create the blue prints of a garment in the form of patterns, whereas, the job of a Pattern Cutter involves cutting the fabrics according to the blocks made by a Pattern Maker. The job of both Pattern makers and cutters are simultaneous, complex and very time consuming.

A visit to Zebra Fashion Pvt. Ltd.

As a starting point, basic blocks are constructed by following standard measurements and by adding seam allowances. The size of seam allowance completely depends upon the type of machinery and fabric to be used. If one does not use the correct seam allowance , the fit and quality of the garments can be adversely affected, resulting in high returns and poor sales.

A visit to Zebra Fashion Pvt. Ltd.

The first thing which I noticed was, they were cutting 50-100 pieces at one go with their Cutting machine, and that’s where I understood the concept of mass production.

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A visit to Zebra Fashion Pvt. Ltd.

The blocks were made of supreme quality papers which were thicker then what we use usually. They have blocks of every single size for every type of garment they manufacture, and organise them very appropriately.

A visit to Zebra Fashion Pvt. Ltd.

There are many things one has to keep in mind while mass producing, which I noticed at ZEBRA Fashion Pvt. Ltd. are:

  • While cutting the fabrics, one should always check the grain line and cut accordingly.
  • Safety is upmost important when you are involved in machinery work .
A visit to Zebra Fashion Pvt. Ltd.
  • There was proper ventilation.
  • The distribution of work and management made it very easy to understand the process of manufacturing
  • Proper breaks were given to the employees.

A Pattern maker has to interact with many people to get the drafting correct. He interacts with:

  • Fashion Designer- To discuss the designs of the garments to be made, so that he drafts the patterns accordingly.
  • Sample Machinist- To discuss the details about the garment to be made.
  • Pattern Grader- To explain him the changes in the drafts to be made in different sizes.
  • Lay Planner- To discuss the arrangement and equipment’s to be used for cutting.
  • Garment Technologist- To check if the garment construction is going according to the drafts or not.
  • Production Assistant- To keep a track of deadlines.
A visit to Zebra Fashion Pvt. Ltd.

The day was well spent in terms of gaining knowledge. This visit helped us in understanding the working environment of a garment industry, where we learnt a lot about mass production and its process.

Hope this blog was a knowledgeable read….!!!

For more such blogs, don’t forget to like, share, comment and follow…..!!!

BECOMING A SOCIAL MEDIA INFLUENCER

Written By- Annu Taneja

[Guided By- Ms Monika Malik]

Captured by: Rahul Thakkar

Social media is something which is at it’s peak right now. Whether its digital marketing, graphics, social media influencing or content creation, the world has changed and has changed for better and DIGITAL!!

Coco Chanel rightly said: “Fashion fades, only style remains the same”

Now where did I learned that from? By studying history of different eras. As a budding social media influencer and a fashion stylist, having the knowledge of history is a must. History helps us connect with a certain style that resonates with us as a creative human being . The deeper one goes, the interesting it gets. It also changes the way one think and process creativity and before he/she realises that, they have already evolved into a much better and knowledgeable version of themselves.

Self Shot during Quarantine

I always wanted to influence the crowd with power of dressing and the impact it creates on masses. Initially I started modelling for my friends who always insisted me to take that first step towards my dream. Doing modelling made me a different person all together, it gave me the much needed confidence.

Captured by: Rohit Jain
Captured by: Rohit Jain

After joining Edexcel, when I stumbled upon Professional Development, I asked myself, what am I waiting for? So, I prepared a pitch message to send to some local brands for collaboration. And there…. I got my first collaboration with a jewellery brand called “Shades of Happiness”

Pictures:-

Captured by: Himanshu Singh

After posting these pictures, I started getting recognised and many brands approached me for collaborations. Some worked out some didn’t, but i never lost hope. I kept doing what I felt was best for everyone.

When you do good work, you make professional relations, and that’s what happened with me and a brand known as “Chitar Pitar”. Chitar Pitar is a local brand in Indore, Specialised in curating beautiful digital printed and embroidered Sarees. This was my first big client, I was nervous, anxious and what not. But eventually everything fell into the right place and we created some beautiful pictures.

Captured by- Vij Photography MUA- Nishneeet Hora

The brand was so impressed that I became there permanent model. It all depends upon understanding and fulfilling the clients needs. If you work hard, It will pay off. Instead of making hundreds of contacts make 5 of them and make them so strong that they won’t think of loosing you.

My first shoot for Chitar Pitar:

Captured by- Vij Photography MUA- Nishneeet Hora

More shoots with Chitar Pitar:

Captured by: Arun Sencha MUA: Bulbul Sehgal
Captured by: Himanshu Singh

Now let me show you some more pictures of the collaborations I did with other brands:

Collaboration with a local brand known as Paarash:

Captured by: Himanshu Singh MUA: Surbhi Yadav

Collaboration with one of my City’s leading brand White Canvas:

Captured by: Arun Sencha

All of these shoots have their own memories to cherish, good and bad of course. It helped me understand style even more, these shoots gave me the opportunity to style myself differently every time and be my own stylist. Life as a student and a budding social media influencer can be very difficult, but in order to achieve your goals you have to work hard and there is nothing that can stop you. Now I have reached at a level where brands offer me good pay for endorsing their products. I’m doing it part time now and can’t wait to see it as my full time career in the coming future.

That’s my story, my journey….!!!

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Share yours in the comments below ❤

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BECOMING A PATTERN MAKER

By- Namrata Jaiswal

[Guided By- Ms. Monika Malik]

Writing down your professional goals is something everyone should focus on. Similarly one should also plan how to achieve those goals.

I, based on my skills have always driven towards Pattern making and consider myself as a budding pattern maker. Since day one I was focused on learning more and more about this field and how to draft patterns.

Here’s a basic introduction about what are patterns and who is a pattern maker.

Patterns are templates from which pieces of the garments are traced onto the fabric before cutting it out, usually made on papers. Through pattern making you get a blueprint of a garment before the fabric is being cut. pattern making is the most hardworking job. A pattern maker is the most requested professional figure in the fashion industry. A pattern maker transforms creative ideas into reality.

To achieve these goals one needs to work hard and needs a lot of experience. People like me who go to a fashion school are taught everything, but someone who doesn’t know where to begin with should always start with buying books. I personally prefer studying with Winifred Aldrich. This book teaches you pattern making in the easiest way possible.

metric pattern cutting for women's wear by Sherif ABID - issuu
Image source: https://issuu.com/sherifabid1/docs/1405175672metric_20patternc

Pattern making is such an amazing and fun subject if done the right way. The future of fashion is pattern makers. Without pattern makers this field is incomplete. There is so much handwork involved which pays off when you see the final outcomes on the runway. As a pattern maker you should have good knowledge about fabrics, for gaining that i personally used to go to the local market instead of getting things online. This helped me in increasing my knowledge in many different ways for example: I learned to deal with whole- sellers/sellers.

Now I would like to share what I have learned and done to achieve my goals so far:

  • How to take body measurements
  • How to make drafts and cut fabrics
  • How to shop the right fabric
  • Garment construction

In my free time after my college, I have worked at my college boutique under the guidance of Prof. Leela Taparia to gain some extra knowledge and experience. While working at the college boutique I learned a lot about drafting patterns of different sizes and fits. I also learned about the different techniques used for cutting the fabrics. But, the most important thing which I learned about was how to create garments without waste. Zero waste and sustainability is the future of fashion, and it is very important for us to create without harming the environment.

In college boutique with Prof. Leela Taparia

It was surely very difficult to manage working there and completing my assignments at the same time. But when you are seriously focused towards your dream nothing is unachievable.

I have also written blogs on dart manipulation, do have a read

Pattern makers are the most important part of the industry yet they are so underrated.

So, stop worrying about how & when and start with writing down your plans and working towards them.

Hard work is the Key to success my Friend….!!!

For more such blogs,

Follow, Like, Share and comment….!!!

A SURPRISE FROM PUMA

Written By- Annu Taneja

[Guided By- Ms. Monika Malik]

On the first day of our class we were given a task of writing our professional goals. We all make our short term and long term career plans, some write it down and some keep it their mind. In my case, I wrote it down. The first thing which i wrote was: To make my own blog page by the end of this year. So, here I am working on my goals

In this blog I will share how Puma made my day.

In March I posted a picture on my Instagram feed wearing puma shoes, and ofcourse I tagged puma.

 Captured by- Rahul Thakkar

Little did I knew that puma will actually notice me one day and share that picture. It happened few days back, i just received a notification “Puma official mentioned you in their story” and I was like okay some fake promotional account might have mentioned, but the minute i opened that notification I couldn’t believe what just happened, It was real!!

Shared By PUMA!!

It was such a happy day of my life and it also motivated me a lot. My style, my passion for fashion  was recognised at such a big level, I was recognised as an social media influencer and the title of “sweatpants style” was given to my styling. The first thing which came to my mind was “Your are doing good work, you are being recognised”, and that made me so happy.

To everyone who is working everyday and is creating content, please don’t loose hope, you will be recognised one day and all of this handwork will pay off. Chase your dreams and don’t let anything come in between.

Just remember, ” You don’t just wake up and become the butterfly, Growth is a process”

See you soon with the next blog.

Until then don’t forget to chase your dreams.

Do like, share, comment and follow!!!

xoxo………Stylewati!!!!

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