ECHO OF ART DECO

By Annu Taneja

Guided By: Ms Monika Malik

Introduction

Art Deco is one of the many Art Movements that emerged in the early 20^th century, lasted from the 1920’s until around 1940’s. It began in France with a group of French designers, decorators and artists at an event called “Exposition Internationale des Arts Décoratifs et Industriels Modernes”—the name Art Deco was later originated from this title.

Art Deco celebrated the beauty of technology, urbanization and was considered a very “modern” movement. You will see art mixed with technology through references like trains, planes, cars and skyscrapers in the artwork. Bold colours and strong geometric patterns were the trademark of Art Deco.

Basically, the whole idea of Art Deco movement was to move towards the future and celebrate modern advancement. After World War 1 and great depression, the spirit that artists wanted to depict was OPTIMISM.

The Nature And Style Of Art Deco Movement

The main characteristics of Art Deco included passion portrayed through geometry, abstract and many more forms. The nature of this style was founded on the avant-garde traditions.

Art deco was inspired by industrialization and technical progress. Although, artist always focused on looking towards the future, there were many motifs inspired by the cultures of different countries, especially Egypt.

Motifs are sleek, stylized often characterized by geometric ornamentation and detail work which brings glamour, luxury and order with symmetrical designs in exuberant shapes.

Famous Artists

Tamara De Lempicka

“My goal is never to copy, but to create a new style, clear luminous colours and feel the elegance of the models,”- Tamara De Lempicka.

She was one of the most influential artist during the Art Deco movement. Her art works mainly consisted of portraits of women. She preferred women of her Canvas involved in modern stuff like driving a car, posing with sky scrapers at the back and talking on telephone.

Few other artists like Émile-Jacques Ruhlmann, Josef Hoffmann were also the part of this art movement and are considered inspirations.

ART DECO in Interior & Architecture

Art Deco influenced the field of interior & architecture through decorative arts, paintings and sculptures. It had massive architectural impact in United States, especially the Empire State Building (1929-31) which is an influential masterpiece inspired by Art Deco.

Influence on Fashion

Architecture played a very important part in influencing the fashion. From buildings to the dome of the churches, every detail had a huge impact on the designers.

The colour palette commonly consisted of gold, black, off white and silver. The curved lines, geometric shapes, each and every element of the Art Deco Movement made its mark and inspired everyone immensely.

As Art Deco is an early 20th century movement, it is also known as “THE ROARING TWENTIES” you will see a lot of flappers. Designers like Coco Chanel and Paul Poiret were amongst the most influential fashion designers of this time.

Another Art Deco inspired runway look-

Art deco was an influential movement of 20’s which has stayed relevant to current fashion. It scored such wide popularity because it got acceptance worldwide and it is still loved for its glam factor with free spirited nature.  

I hope reading this blog was a happy experience for you.

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Till then stay awesome…